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Eco-Friendly Coffee Company
An eco-friendly coffee brand faced a significant challenge in increasing brand visibility in Amsterdam’s competitive coffee market. Despite its commitment to sustainability and eco-friendly practices, the company’s unique selling points were not reaching a broad audience.
To boost brand awareness and promote the brand’s sustainable practices through an engaging and memorable campaign.
Pop-Up Plant Cafes Campaign
Concept
Launched surprise pop-up cafes in Amsterdam’s urban parks, utilising portable setups made entirely from recycled materials. The cafes offered the brand’s signature coffee, and with each purchase, customers were given a sapling to plant.
Execution
Strategically chosen urban parks and busy public spaces were the perfect locations for the pop-up plant cafes, ensuring maximum visibility and foot traffic.
Timing
Weekend mornings and weekday lunch hours were utilised to maximise foot traffic.
Engagement
Each pop-up café featured interactive educational displays about sustainability, eco-friendly practices, and the benefits of planting trees. Social media integration encouraged customers to share their experiences online.
Visual Appeal
The pop-up cafes were designed with eye-catching, eco-friendly aesthetics to attract attention and create a visually compelling presence.
The Pop-Up Plant Cafes campaign successfully enhanced the brand’s visibility and reinforced its commitment to sustainability, engaging the community in a memorable and impactful way.
Contact us to design a custom guerrilla marketing campaign to leave a lasting impact.
Wearable Fitness Technology
A wearable fitness tech brand in New York needed to demonstrate the effectiveness of its new fitness tracker to a tech-savvy but sceptical audience. The challenge was to showcase the product’s capabilities in an engaging and convincing way.
To increase product awareness and credibility through a dynamic, real-world demonstration of the fitness tracker.
Flash Fitness Challenge Campaign
Concept
Organised spontaneous fitness challenges in busy city squares, inviting the public to participate in live-streamed workout sessions using fitness trackers.
Location
High-traffic urban areas were chosen to attract as many passersby as possible.
Timing
Unannounced flash mob-style events during peak hours to capture attention.
Engagement
Large digital screens displayed real-time health metrics from participants’ fitness trackers, showing heart rate, calories burned and steps taken. Social media integration encouraged participants and onlookers to share their experiences.
Incentives
Winners of the fitness challenges received free fitness tracker products and merchandise.
The Flash Fitness Challenge effectively demonstrated the fitness tracker’s capabilities in a fun and interactive way, boosting sales and brand credibility.
Let us help you create a live demonstration that captivates your audience.
Urban Tourism
An urban adventure tour company in Syngapore aimed to attract young professionals to its tours but faced stiff competition from larger travel agencies. To capture the attention of its target audience, the company needed a unique approach.
To increase bookings and brand awareness among young professionals through and engaging and adventurous campaign.
Mystery Tour Bus Campaign
Concept
Deployed a branded tour bus offering free mystery tours around the city’s hidden gems. Participants received clues and hints via social media to join the adventure.
Location
Key business districts and popular city spots were chosen to attract the target customer.
Timing
Adventure tours were conducted during lunch and after-work hours to attract office workers looking for a quick escape.
Engagement
The mystery tour included interactive storytelling challenges, and surprises at each stop. Social media clues and live updates kept participants engaged.
Incentives
Participants who completed the tour received discount vouchers for future tours and were entered into a prise draw for a free weekend getaway.
Online Fashion Brand
A Brazilian fashion brand was struggling to engage its target audience online. Despite having a visually appealing website and comprehensive product offerings, the brand faced low interaction rates on social media and limited website traffic. The challenge was creating a campaign that would boost online engagement and drive traffic to their e-commerce platform.
To increase social media engagement, drive website traffic and ultimately boost online sales by creating a highly shareable and interactive digital marketing campaign.
Virtual Fashion Show & Interactive Lookbook
Concept
Hosted a virtual fashion show featuring the latest collection, followed by an interactive digital lookbook that allowed users to mix and match outfits and directly purchase items.
Virtual Event
The fashion show was live-streamed from a visually stunning location in Brazil. Viewers were invited to participate in real-time through social media, where they could vote on their favourite looks, ask questions to the designers and receive exclusive discount codes.
Interactive Lookbook
An interactive lookbook was launched on the brand’s website. This feature allowed users to drag and drop clothing items onto a virtual model, creating their own outfits. Each item in the lookbook was linked directly to the product page for seamless purchasing.
Social Media Engagement
A contest was held to drive participation and encourage users to share their custom outfits on social media. The best submissions were featured on the brand’s official channels and winners received gift cards and exclusive early access to new collections.
The Virtual Fashion Show and Interactive Lookbook campaign successfully revitalised the brand’s online presence, driving significant social media engagement increased website traffic and a noticeable boost in online sales thorugh an innovative and immersive digital marking approach.
Reach out to us to design a tailored campaign with impactful results.
Email:
Info@hawksmediagroup.com
Address:
Amsterdam, Netherlands.
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